Most Marketers Plan to Increase Social Media Spend This Year

Not many people know this but I graduated with a Marketing degree.   Long story how I got into finance.... but here was some interesting stats I found about advertisting... LEAPS on twitter and Facebook if they were only public would be fun...


read the full article here: Most Marketers Plan to Increase Social Media Spend This Year [STUDY]


here are a couple highlights:
70% plan to increase their social media budget by more than 10% this year, according to a poll from Effie Worldwide and Mashable.


$68.7 billion was spent on US TV advertising last year, vs. just $26 billion for Internet advertising


Speaking on behalf of themselves and their clients, group members reported that social networking would take 11.9% of their overall budget this year compared with 13% for TV.


Brands that were cited for “effectively getting their message across via social media” include Old Spice(chosen by 15%), Pepsi (8%), Starbucks (7%) and Ford (6%).


80% said they were planning iPad-based advertising and/or an iPad-based app this year, while 20% said they were “not planning much” of either.


87% said social media was “important” or “very important” to achieving their biggest marketing goal this year.


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