Tuesday, April 19, 2011

Most Marketers Plan to Increase Social Media Spend This Year

Not many people know this but I graduated with a Marketing degree.   Long story how I got into finance.... but here was some interesting stats I found about advertisting... LEAPS on twitter and Facebook if they were only public would be fun...

read the full article here: Most Marketers Plan to Increase Social Media Spend This Year [STUDY]

here are a couple highlights:
70% plan to increase their social media budget by more than 10% this year, according to a poll from Effie Worldwide and Mashable.

$68.7 billion was spent on US TV advertising last year, vs. just $26 billion for Internet advertising

Speaking on behalf of themselves and their clients, group members reported that social networking would take 11.9% of their overall budget this year compared with 13% for TV.

Brands that were cited for “effectively getting their message across via social media” include Old Spice(chosen by 15%), Pepsi (8%), Starbucks (7%) and Ford (6%).

80% said they were planning iPad-based advertising and/or an iPad-based app this year, while 20% said they were “not planning much” of either.

87% said social media was “important” or “very important” to achieving their biggest marketing goal this year.

No position at this time. Position declarations are believed to be accurate at time of writing but may change at any time and without notice.

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