Thursday, May 19, 2011
A Title for LeBron May Mean $4 Billion For Nike in China
Interesting article...here are a couple quotes I found interesting:
"LeBron James’s first National Basketball Association championship would help add $4 billion in revenue from China for Nike Inc. (NKE)"
"James earns about $30 million annually from endorsements with companies that include Nike, which counts China as its second-largest market behind the U.S.; McDonald’s Corp. (MCD), the world’s largest restaurant chain; and Coca-Cola Co. (KO), the world’s largest soft-drink maker"
"The NBA said last month that James had the league’s best- selling jersey for the first time since 2004, topping Bryant, based on sales on NBAStore.com."
Full article here: A Title for LeBron May Mean $4 Billion For Nike in China - Bloomberg
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